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CRO Magazine - March 24, 2008
As environmental demands increase, companies must change efforts from opportunistic to efficient.
Excerpts:
It’s unthinkable to try to run the finance function of a global corporation with a handful of people, yet we often see CROs expected to manage their equally ubiquitous function with two or three people, a limited budget and information systems largely consisting of email and spreadsheets. Companies with limited resources, however, might find pursuing a full-scale CSR Marshall Plan out of the question. But savvy companies can do the next best thing: use IT as cost-effective enabler of enterprise-wide change.
Companies that translate sustainability and nonfinancial measures of performance into metrics and track them systematically and in real time throughout the company are clearly serious about weaving sustainability into the fabric of the organization. As the business truism rightly says, what gets measured is what gets done.
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